Abbigliamento Maxandco Posocco Hero Desktop MAX&Co.

Forever pieces that blur the lines between classic and unconventional, inspired by the spirit of chosen families - where all that matters is a sense of belonging.

BIOGRAPHY

LORENZO POSOCCO

Renowned stylist Lorenzo Posocco emerged from a small town in Northern Italy, where his journey into the world of fashion began.
Armed with a degree in communications and marketing from IULM, Posocco strategically delved into the realm of stylists and designers, rapidly ascending from a promising newcomer to the esteemed position of stylist at MTV Italia.
His rise in the industry is punctuated by collaborations with iconic photographers, while Lorenzo's exceptional clientele boasts top-tier musicians.
His artistry has also left an indelible mark on revered publications like The New York Times, Vanity Fair, CR Fashion Book, Highsnobiety Magazine, and Rolling Stone (US).

Abbigliamento Maxandco Posocco Split Desktop  MAX&Co.

&CO.LLABORATION

FOUND FAMILY

Inspired by the visual narrative of 1990s fashion editorials and intimate portraits from the era, the collection aims to recreate a sort of communal wardrobe, where elevated, versatile pieces are conceived to be worn and loved but also swapped and passed on, just like family heirlooms - though revisited through a contemporary lens.
Drawing influences from the clean lines of 90s minimalism, simplified and high-quality designs become future classics that transcend seasons and occasions, with several pieces offering gender-inclusive and multi-generational appeal.
Photo by Micheal Bailey-Gates.

Abbigliamento Maxandco Posocco Double Desktop 1 MAX&Co.
Abbigliamento Maxandco Posocco Double Desktop 2 MAX&Co.
Abbigliamento Maxandco Posocco Double Desktop 3 MAX&Co.