EAT, SLEEP, REPEAT

Conceived in Japan in 1996 by one of the biggest global toy companies BANDAI Co., this interactive digital pet and egg-shaped device quickly became a global phenomenon. 

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‘Eat sleep repeat’, the simple instructions for looking after a Tamagotchi.

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Beaded and embroidered characters and motifs – including hearts and the Tamagotchi itself – pop up across the collection, bringing a tongue-in-cheek twist to tailored cotton shirts and indigo denim jeans. Those graphics are supersized on slouchy intarsia knits or embossed on leather mini-bags, allowing the wearer to go as subtle or bold as they wish.

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The Tamagotchi in Paris capsule combines the nostalgia of the nineties with typical French style, with playful figures and pixelated graphics.